Ideas

I write about the future of expertise: what makes knowledge valuable, how people and organisations protect what makes theirs distinctive, and the choices we make as technology changes how we work with it.

Marketing Strategy

Market positioning, customer understanding and decisions that help good ideas gain traction.

Marketing Me® library:Content StrategyMarketing StrategyExpert VisibilitySustainable MarketingContent MarketingCareer Visibility
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I share writing on expertise, human agency, distinctiveness and what I’m learning as we build Expert Everywhere®.