"Thought leadership is a marketing tactic that can be used to position and promote the expertise that you have in a particular area.
In the marketing and business world, thought leaders include Seth Godin, Simon Sinek, Brene Brown etc. These are leaders within their industries who share their pioneering thoughts and opinions to help others.
There are infinite advantages to using thought leadership as a marketing tactic. Our guest for this episode; Nina Christian is a leading expert in this topic and generously shares her insight into how to approach thought leadership so that it is effective in achieving your business and marketing goals.
Nina is the founder and Managing Director of Melbourne based marketing agency; Braveda. She has been a marketer for 25 years and worked with global brands, small businesses and startups.
In this interview, Nina talks about:
> Exactly what thought leadership is and why it is important
> How to approach thought leadership as an introvert
> What kind of information is best practice to share as a thought leader
> How long it is likely to take before you start to see the benefits of your thought leadership efforts
> How to overcome some of the more common challenges that you may face with becoming a thought leader."
Shahin chats with Nina Christian about how businesses need to change their approach to content creation in 2021 and where should they focus their attention in order to provide more human experiences for their customers.
Nina Christian is a Marketing & Brand Strategist who helps businesses use thought leadership content to build their authority and widen their impact.
She is the Director of marketing agency Braveda, established in 2000, which focuses on helping brands produce high-calibre content and get it in front of the people they most want to do business with, and was named "Best Marketing Agency" at the Australian Marketing Excellence Awards.
As a marketing educator Nina also teaches people and brands to create their own thought leadership content in a more effective and human way, and is the creator of the Thought Leadership Content System™.
She has a knack for simplifying the complex which comes from being a hands-on mum to five young children, and uses this to turn time-sucking activities into easy to follow systems and processes that get outcomes fast.
She is a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute & AMI State Chair (Vic), and mentor to countless young marketers and entrepreneurs around the world through her programs and social impact initiatives.
Content creation is something we've all struggled with at some point and trying to figure out what works and what doesn't can be overwhelming not to mention time consuming.
Todays guest Nina Christian has seen it all over her two decades in the marketing industry and today she shares
Connect with Nina on Instagram
Check out her incredible freebie here
Now we all heard the term content is king.
And since the world is shifting more and more online, having a strong online presence profile and a strong communication is getting more and more important, but the question is, where do we even start?
I'm joined by Nina Christian who lives and breathes the content.
Funnily enough, we've actually met initially online based on her presence and her communication.
And then we've connected since then, also offline in person.
In this interview, we cover:
Petra Zink, Future of Work Campus - The podcast
Nina Christian is a content marketing and personal branding expert. She is the state chair of the Australian Marketing Institute in Victoria and the founder of Braveda, a marketing agency.
Nina joins Darren Krakowiak on CRE Success: The Podcast to help commercial real estate professionals grow their personal brand authentically by creating content that drives awareness, builds authority and creates affinity with the target audience.
To connect with Nina, go to ninachristian.com - there are links to her socials and a free workshop with her on this site.
"I don't think we have ever leaned in so much to an interview with a guest before. Nina had us hanging on every word.
Nina Christian runs a successful Melbourne-based marketing agency; Bravedo. She Chairs the Victorian committee of the Australian Marketing Institute and has five school-aged children.
Oh, and she only works 15 hours a week! 😳
How does she fit all of that in 15 hours a week? Incredible planning, structure, delegating and discipline.
Nina mentions a couple of books in this episode and we went out at purchased them that day, because honestly, we just couldn't wait to be more like her!"
Jane Hillsdon & Stacey Morgan
Hosts, Miss Bossy Boots Podcast
Nina Christian, Certified Practising Marketer and one of Australia's go to marketing professionals joins me today in the studio.
More about Nina:
Nina Christian is a marketing agency owner as well as a guide and coach to marketers and entrepreneurs around the globe.
She established her agency Braveda in 2000, and is a leader in the Australian marketing scene, having won awards such as “Best Marketing Agency” and "Certified Practicing Marketer of the Year (Vic)" at the Australian Marketing Excellence Awards. She is a Certified Practicing Marketer (CPM), Fellow of the Australian Marketing Institute, and Chair of the AMI State Committee in Victoria.
Through her business and programs she helps visionary business owners of all colours and backgrounds market themselves authentically and effectively through thought leadership and content creation, so they can monetise their knowledge and expertise, and focus on making a big impact in the world.
Outside of work Nina enjoys the outdoors, is an active CrossFitter, and after 3pm most days is off-duty having fun with her five young children and doing mum stuff.
For more information about Nina visit www.ninachristian.com
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Nina Christian founded her business Braveda in the late nineties. In the Australian Marketing Excellence Awards Braveda was awarded Marketing agency of the Year. Nina notices in her business engagements that loads of people know how to start a business but never come to grips with a strategy to market it – especially in a way that feels authentic.
They tell her they are stuck with too many marketing ideas blocking their minds—media advertising, blogs, podcasts, email campaigns, articles, LinkedIn posting, Facebook posting, live video, pages, web sites—which one to tackle first or most or if at all.
In this episode Nina simplifies things a lot. Rather than leaving us to throw spaghetti at the wall and hope some sticks, she outlines the filters we need to apply to everything we 'put out there'. She says we should ask, will my proposed approach;
Build awareness of my brand, my product/service and offer,
Establish my authority to deserve a significant place in the field,
Enhance my Affinity/Approach-ability factor?
In Nina's marketing workshop called, How to create content that connects and converts she teaches;
1. Content must have emotional connection
2. 70% of people will do business with someone based on their thought leadership. 50% of people will pay a premium to do business with a thought leader
3. Consistency is significant. You need to build a rhythm both in timing and message. So social posts about Vaccination, the US President, local politics, the price of cabbage are all entertaning but they don't reinforce your brand. Discipline yourself to stick to the rhythm.
4. Create and use your systems for efficiency to stop yourself jumping at every new whim, fan-dangle and shiny object.
On this episode of The Few Podcast, co-hosts Boo and Sean welcome distinguished digital creator and marketing educator, Nina Christian. Nina extensively details the role of content marketing in pushing your brand forward. She also offers key insight into the best way to set up your content marketing, highlighting common mistakes businesses make with their brand image and how to avoid them. Listen here to hear more.