Podcast

How to become an industry thought leader with Nina Christian

"Thought leadership is a marketing tactic that can be used to position and promote the expertise that you have in a particular area.

In the marketing and business world, thought leaders include Seth Godin, Simon Sinek, Brene Brown etc. These are leaders within their industries who share their pioneering thoughts and opinions to help others.

There are infinite advantages to using thought leadership as a marketing tactic. Our guest for this episode; Nina Christian is a leading expert in this topic and generously shares her insight into how to approach thought leadership so that it is effective in achieving your business and marketing goals.

Nina is the founder and Managing Director of Melbourne based marketing agency; Braveda. She has been a marketer for 25 years and worked with global brands, small businesses and startups.

In this interview, Nina talks about:

> Exactly what thought leadership is and why it is important 
> How to approach thought leadership as an introvert
> What kind of information is best practice to share as a thought leader
> How long it is likely to take before you start to see the benefits of your thought leadership efforts
> How to overcome some of the more common challenges that you may face with becoming a thought leader."

How to Approach Your Content Strategy w/ Nina Christia‪n‬

Shahin chats with Nina Christian about how businesses need to change their approach to content creation in 2021 and where should they focus their attention in order to provide more human experiences for their customers.

Nina Christian is a Marketing & Brand Strategist who helps businesses use thought leadership content to build their authority and widen their impact.

She is the Director of marketing agency Braveda, established in 2000, which focuses on helping brands produce high-calibre content and get it in front of the people they most want to do business with, and was named "Best Marketing Agency" at the Australian Marketing Excellence Awards.

As a marketing educator Nina also teaches people and brands to create their own thought leadership content in a more effective and human way, and is the creator of the Thought Leadership Content System™.

She has a knack for simplifying the complex which comes from being a hands-on mum to five young children, and uses this to turn time-sucking activities into easy to follow systems and processes that get outcomes fast.

She is a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute & AMI State Chair (Vic), and mentor to countless young marketers and entrepreneurs around the world through her programs and social impact initiatives.

The 3 Key Elements Of Content Marketing With Nina Christia‪n‬

Content creation is something we've all struggled with at some point and trying to figure out what works and what doesn't can be overwhelming not to mention time consuming.

Todays guest Nina Christian has seen it all over her two decades in the marketing industry and today she shares 

  • The 3 key elements you need for effective content marketing 
  • Social media trends happening right now
  • The 3 A's of content creation 
  • PLUS the mistakes she see's business owners make when it comes to content marketing 

Connect with Nina on Instagram

Check out her incredible freebie here 

How to Create Content That Gets Results

Now we all heard the term content is king.

And since the world is shifting more and more online, having a strong online presence profile and a strong communication is getting more and more important, but the question is, where do we even start?

I'm joined by Nina Christian who lives and breathes the content.

Funnily enough, we've actually met initially online based on her presence and her communication.

And then we've connected since then, also offline in person.

In this interview, we cover:

  • the 3 types of content you need to create
  • how to get started
  • best ways to handle haters and negative comments
  • and a lot more


Petra Zink, Future of Work Campus - The podcast

 

Nina Christian, Braveda (Personal Branding and Content Marketing‪)‬

Nina Christian is a content marketing and personal branding expert. She is the state chair of the Australian Marketing Institute in Victoria and the founder of Braveda, a marketing agency.

Nina joins Darren Krakowiak on CRE Success: The Podcast to help commercial real estate professionals grow their personal brand authentically by creating content that drives awareness, builds authority and creates affinity with the target audience. 

To connect with Nina, go to ninachristian.com - there are links to her socials and a free workshop with her on this site.

Creating your ideal life with structure & good habits - Nina Christian

"I don't think we have ever leaned in so much to an interview with a guest before. Nina had us hanging on every word. 

Nina Christian runs a successful Melbourne-based marketing agency; Bravedo. She Chairs the Victorian committee of the Australian Marketing Institute and has five school-aged children.

Oh, and she only works 15 hours a week! 😳

How does she fit all of that in 15 hours a week? Incredible planning, structure, delegating and discipline.

Nina mentions a couple of books in this episode and we went out at purchased them that day, because honestly, we just couldn't wait to be more like her!"

Jane Hillsdon & Stacey Morgan
Hosts, Miss Bossy Boots Podcast

 

How to become an industry thought leader with Nina Christian

Nina Christian, Certified Practising Marketer and one of Australia's go to marketing professionals joins me today in the studio.

More about Nina:

Nina Christian is a marketing agency owner as well as a guide and coach to marketers and entrepreneurs around the globe. 

She established her agency Braveda in 2000, and is a leader in the Australian marketing scene, having won awards such as “Best Marketing Agency” and "Certified Practicing Marketer of the Year (Vic)" at the Australian Marketing Excellence Awards. She is a Certified Practicing Marketer (CPM), Fellow of the Australian Marketing Institute, and Chair of the AMI State Committee in Victoria.

Through her business and programs she helps visionary business owners of all colours and backgrounds market themselves authentically and effectively through thought leadership and content creation, so they can monetise their knowledge and expertise, and focus on making a big impact in the world.

Outside of work Nina enjoys the outdoors, is an active CrossFitter, and after 3pm most days is off-duty having fun with her five young children and doing mum stuff.

For more information about Nina visit www.ninachristian.com

How to help 12 Hats Radio

Best things in life are free🙂

Use this solid GOLD marketing strategy laid out by Nina Christian

Nina Christian founded her business Braveda in the late nineties. In the Australian Marketing Excellence Awards Braveda was awarded Marketing agency of the Year. Nina notices in her business engagements that loads of people know how to start a business but never come to grips with a strategy to market it – especially in a way that feels authentic.

They tell her they are stuck with too many marketing ideas blocking their minds—media advertising, blogs, podcasts, email campaigns, articles, LinkedIn posting, Facebook posting, live video, pages, web sites—which one to tackle first or most or if at all.

In this episode Nina simplifies things a lot. Rather than leaving us to throw spaghetti at the wall and hope some sticks, she outlines the filters we need to apply to everything we 'put out there'. She says we should ask, will my proposed approach;

Build awareness of my brand, my product/service and offer,

Establish my authority to deserve a significant place in the field,

Enhance my Affinity/Approach-ability factor?

In Nina's marketing workshop called, How to create content that connects and converts she teaches;

1. Content must have emotional connection

2. 70% of people will do business with someone based on their thought leadership. 50% of people will pay a premium to do business with a thought leader

3. Consistency is significant. You need to build a rhythm both in timing and message. So social posts about Vaccination, the US President, local politics, the price of cabbage are all entertaning but they don't reinforce your brand. Discipline yourself to stick to the rhythm.

4. Create and use your systems for efficiency to stop yourself  jumping at every new whim, fan-dangle and shiny object.

Nina Christian, an award-winning marketer, chats about rejections, failures and patience.

In this episode, we’re joined by Nina Christian, an award-winning global branding & marketing expert. Nina is a seasoned marketer who has built multiple businesses over the past 20 years (including a successful exit and an award-winning marketing agency). Nina, currently advises marketers & business leaders to help them to market effectively and in a more human way.

We talk all things personal brand. Nina has worked with hundreds of marketers and business leaders on developing and communicating a personal brand, and as a result, has a great deal of insight into the why, how and the pitfalls of developing a personal brand. 

 This episode is highly practical, and Nina shares lots of actionable tips and advice across;

  • What sort of journey a personal brand takes, whether it should be ‘curated’ vs being authentic and how to do this effectively

  • How audience/consumer behaviours have changed rapidly, even over the past few months and how this has affected brand & communications

  • Key things to consider/do when going on a branding journey, what to look out for

  • How to overcome the self-doubt and fear of putting yourself out there

  • The compounding positive effect of consistency and inversely, how it can be detrimental to your brand if it’s not kept consistent

  • Emotional connection and the importance of this when communicating to an audience and what questions to ask yourself to uncover what you will be “known for”

 

Effective Marketing with Nina Christian

On this episode of The Few Podcast, co-hosts Boo and Sean welcome distinguished digital creator and marketing educator, Nina Christian. Nina extensively details the role of content marketing in pushing your brand forward. She also offers key insight into the best way to set up your content marketing, highlighting common mistakes businesses make with their brand image and how to avoid them. Listen here to hear more.


EPISODE NOTES
  • Using content marketing to separate your business from the field in today’s crowded online marketplace.
  • The power of creating “Yes’s” in the marketing and sales process.
  • The art and science to delivering effective brand communication to the right audience.
  • How to build a narrative with your brand that people follow and recommend.
  • The steps for developing the right context and content for your brand to reach the right customers.

Evolution of the marketing landscape & rise of the personal brand

Hands down, one of my fave episodes of our podcast so far. I chat with Nina Christian, an award-winning global branding & marketing expert on the evolution of the marketing landscape & the rise of the personal brand.

"Your personal brand extends beyond social media". Loved that you said this Nina. I wholeheartedly agree! It's how you "show up" everywhere. Not just online.

A carefully "curated" personal brand that isn't authentically you, wont work.

Nina is a seasoned marketer who has built multiple businesses over the past 20 years (including a successful exit and an award-winning marketing agency). Nina, currently advises marketers & business leaders to help them to market effectively and in a more human way.

Nina has worked with hundreds of marketers and business leaders on developing and communicating a personal brand, and as a result, has a great deal of insight into the why, how and the pitfalls of developing a personal brand.
 
This episode is highly practical, and Nina shares lots of actionable tips and advice across;

➜ What sort of journey a personal brand takes, whether it should be ‘curated’ vs being authentic and how to do this effectively

➜ How audience/consumer behaviours have changed rapidly, even over the past few months and how this has affected brand & communications

➜ Key things to consider/do when going on a branding journey, what to look out for

➜ How to overcome the self-doubt and fear of putting yourself out there

➜ Emotional connection and the importance of this when communicating to an audience and what questions to ask yourself to uncover what you will be “known for”

Hope you enjoy the episode.

 

The Surprising Role of Personal Branding to Scale Your Practice - Nina Christian

 

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green discusses marketing, with Nina Christian.

Nina Christian is the author of Marketing Me. Nina is an expert when it comes to personal branding and she’s an expert at helping businesses achieve scale through personal branding. 

If you plan to scale up your practice, you need to be able to work with and through other people. And having your patients trust your team by having those team members have a great reputation in the marketplace is critically important.

It’s about having a cohesive strategy that allows everyone to elevate their profile in the marketplace and to be able to support one another in that process, and ultimately give the principal of the practice the opportunity to step back from the day to day operations, step back from the clinical work, trusting that your people on hand are great and they’re respected in the marketplace.

Nina has a knack for simplifying the complex, turning time-sucking activities into easy-to-follow systems and processes that make a lot of sense and get outcomes fast.

  • [3:28] – Identifying the marketing opportunities for people who want to scale their dental practice and get off the tools.
  • [6:34] – People are not interested in connecting with logos and brands but they are open to connecting with people.
  • [11:18] – If you’re the principal of the practice and you’re saying I don’t want to be the key person dependent in the business. How do we get that right balance of marketing as the principal of the practice and then where do we go beyond that to the rest of the team?
  • [21:17] – How to find the sweet spot where we’ve got your personal joy and fulfillment in the business, aligning with your business objectives.
  • [28:32] – As you build and scale your practice it is really important to think about which marketing process is sustainable and does not compromise on the authenticity and connectivity factors.
  • [35:20] – Let’s address the concern that practice owners have around elevating their team through marketing with the fear that they might steal patients and move to another practice.
  • [41:05] – In scaling your practice there is no B-Team. How to ensure you only have an A-team!
  • [44:35] – Tips from Nina on how to scale-up and not trip-up while you do so.

2023 Marketing Insights: Special Report.

30+ trends and BIG SHIFTS we're experiencing globally right now - why you need to know about them, and most importantly what to do about them.

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