Ideas
I write about the future of expertise: what makes knowledge valuable, how people and organisations protect what makes theirs distinctive, and the choices we make as technology changes how we work with it.
The three questions behind my writing
What happens to expertise when information is abundant, but genuine knowledge, judgement and context remain scarce?
What happens to identity when everyone starts to sound the same?
What becomes possible when personal and organisational knowledge is protected, usable and available at the moment it is needed?
Start here
New here? These are the ones to read first.
Your Expertise Needs an Operating System
Start here if you know you have years of good thinking scattered across talks, posts and old decks, and no way to find or use any of it.
Stop Competing. Start Defining the Game.
Read this if you are tired of being one option among many, and would rather set the terms than compete on someone else’s.
Stop Marketing Like It’s 2021
Read this if you are posting, advertising and doing all the right things, and none of it is converting.
Slow Down to Speed Up
Read this if you are producing more and more and it is landing less and less. There is a strategic case for making less of it.
The No-Content Content Strategy
Read this if you have been told to post every day, and you suspect that advice is wrong. It is.
25 Years in Business
Read this if you are rebuilding, pivoting, or wondering whether the slow years count. Twenty-five years of evidence that they do.
Explore by topic
The future of expertise
How expertise changes when information becomes abundant, and why judgement, context, lived experience and the ability to apply knowledge become more valuable.
Distinctiveness
How people and organisations identify, protect and use the knowledge, experience and perspective that make them distinct.
Human agency and trust
How people retain meaningful choice and control over their knowledge, identity, data and decisions, and how technology can be introduced in ways that support trust and human responsibility.
The Four Dimensions of AgencyKnowledge technology
How accumulated knowledge becomes retrievable, trusted and useful through persistent context, memory, approved sources and practical application.
Founder notes
The founder journey behind Expert Everywhere®, and the life being built alongside the work.
Marketing Me® library
Earlier writing on marketing yourself and your expertise, from the years that led to Marketing Me®.
Latest writing
Stay connected
I share writing on expertise, human agency, distinctiveness and what I’m learning as we build Expert Everywhere®.