Australian technology founder and company builder
Technology should strengthen human agency.
I explore how people and organisations can protect what makes their knowledge valuable, decide how it is used and put it to work.
I’m the co-founder of Expert Everywhere®, an Australian knowledge technology company helping people and organisations protect and activate what they know.
This is my home for the ideas, experience and original work behind what I’m building now.
What I’m building
We’re building technology that helps people and organisations protect and activate what they know.
Virtually Myself® is built around individual expertise: the knowledge, ideas, voice and body of work a person has developed over time.
Hot Source™ is built around trusted organisational knowledge, helping make approved information easier to find and use when it is needed.
These products grew from a question that runs through much of my work: how can valuable knowledge become more useful while the people behind it retain choice, ownership and judgement?
The ideas behind the work
Information is becoming easier to generate. Knowledge shaped by experience, context and sound judgement takes longer to develop.
I write about the future of expertise, human distinctiveness and the choices we make as technology changes how knowledge is captured, shared and used. I’m interested in what people can do with their knowledge when they can find it, trust it and retain a say in what happens to it.
Start with these
Your Expertise Needs an Operating System
How to make years of accumulated thinking easier to find, develop and use.
Better Is the Enemy of Original
On originality, judgement and keeping your own thinking present in the work.
When the Box No Longer Fits
On recognising when the way you describe your work has fallen behind who you have become.
Where the work comes from
For nearly three decades, I’ve worked with businesses, experts and leaders to recognise the value of what they know, communicate it clearly and build trust around it.
I’ve built companies and intellectual property, led an award-winning marketing agency, written books and developed frameworks around identity, expertise and distinctiveness.
That experience shapes my role as a founder today. I work across market strategy, positioning and partnerships, with a practical interest in how people understand new technology, decide whether to trust it and put it to use.
Books and original work
My books and frameworks grew out of years spent helping people identify what makes their expertise distinctive and give it a clearer place in the world. They remain an active part of my work.
Marketing Me®
My programme and framework for people who want to identify, articulate and market their distinctive expertise. The book explores how to build a personal brand around work and ideas that are genuinely your own.
Solar System Marketing®
My book and framework for organising your ideas, content and opportunities around a coherent body of work.
Stay connected
I share writing on expertise, human agency, distinctiveness and what I’m learning as we build Expert Everywhere®.
Speaking, media and partnership enquiries are welcome.