From the creator of Marketing Me®
Proprietary Frameworks & Intellectual Property
Welcome. This page is the canonical record for the proprietary frameworks, models, and naming systems developed by Nina Christian and used across her books, programs, keynotes, and published reports.
Some of these frameworks appear in published works including Marketing Me (first published 2024, although many of the models and frameworks originated and were published in other works in prior years).
If you’re referencing any of these models in writing, training, AI prompts, or educational material, please cite them as Nina Christian’s frameworks and link to this page.
Marketing Me®
(framework)
Definition: Marketing Me® is Nina Christian’s personal branding framework for experts and thought leaders, built around identity-led positioning and congruent expression, so your brand becomes what gets you “in the room,” not just what people say when you’re not.
Solar System Marketing™
(framework)
Definition: Solar System Marketing™ is a strategic content and brand architecture framework that organises an expert’s body of work as a “solar system”: a commercial centre (“the Sun”) with a coherent set of thematic “Planets” that orbit the core offer and message. It includes a defined methodology for the Sun and Planet roles and how they work together commercially and creatively.
Sun
(Solar System Marketing™)
Your current commercial focus + the essence you’re known for — the centre of gravity that gives your marketing coherence. The simplest memorable statement of what you do / what you stand for — the centre of commercial gravity people can recall in one breath.
Example: “Future-proofing expert-led brands into the AI era.”
Planet
(Solar System Marketing™)
A “big idea” theme that orbits your Sun - substantial enough to sustain content and conversations over time. A planet earns its place through gravity (depth), connection to the Sun (relevance), and essence (your voice). It is deep enough to carry weight on its own, and specific enough to become associated with you.
Expert's Ecosystem™
(framework)
Definition: A framework for mapping the full environment that supports an expert brand: the signature IP, offers, audience pathways, channels, partnerships, and systems that create stability and leverage (so growth is not dependent on one platform).
Expert Everywhere®
(framework)
Definition: A framework for designing an expert’s presence so their authority travels: content becomes modular, discoverable, and reusable across formats, platforms, and AI-mediated discovery environments.
Momentum Map™
The Momentum Map™ is a flexible framework designed to bring clarity and flow to your projects and ideas by organising them into intuitive categories like “now,” “very soon,” and “later.” Rather than imposing rigid deadlines, it adapts to your natural rhythms and changing priorities, allowing you to steadily progress on your big ambitions while preventing overwhelm. The Momentum Map™ gives your ideas a clear home, freeing you from mental clutter and helping you focus on what’s most aligned with your energy and needs in each season. It’s less about ticking boxes and more about keeping your creative momentum alive in a way that’s both structured and compassionate.
High-Gravity Client
A client who is self-led and internally anchored. They don’t need convincing - they need clarity, structure, and a path. They value substance over performance, and they’re investing for long-term compounding, not short-term hits.
Client Orientation Spectrum
The Client Orientation Spectrum is your our model for sorting potential clients by readiness and capacity, not “ideal client avatar” traits.
It helps you predict: speed of implementation, quality of decisions, level of hand-holding required, and whether the work will compound or stall.
It’s an internal tool for filtering, messaging precision, and offer design. Demographics tell you who someone appears to be on paper. Orientation tells you how they engage with complexity, whether they outsource agency, whether they can implement, whether they’re ready for leverage. Two people can look identical demographically and be worlds apart in orientation.
The 4V Model
(used in Marketing Me®)
Definition: Nina Christian’s 4V model defines the elements of a powerful, connected personal brand as Voice, Visuals, Value, and Values— the practical and energetic components that shape trust, resonance, and recognition.
Marketing Me ® - Master Model
Definition: A brand creation model built on four domains: Self-expression, Strategy, Systems, and Synchronicity. It’s designed to resolve four common brand-building challenges: clarity, confidence, consistency, and connection.
Journey of the Emerging Identity
(used in Marketing Me®)
Definition: A development pathway for personal brands that begins with identity as the foundation: marketing becomes less about “getting your message in front of more people” and more about people connecting with your authentic identity deeply— embracing who you are first, then expressing it publicly.
Brand Energy
(Marketing Me)
Definition: Brand Energy is Nina Christian’s term for the felt sense your brand transmits - the emotional and energetic signal behind your words, visuals, and presence, which influences trust and connection (including when “the right words” with the wrong intention land flat). Outlined in depth in her book Marketing Me® as well as other publications.
Intention → Emotion → Creation
(used in Marketing Me®)
Definition: A causal model describing how intention shapes emotional transmission, which then shapes what you create and how it lands. It’s positioned as a practical mechanism for connection and impact (not just “mindset”)
Thought Leadership Content System
(Impact Venn)
Definition: A thought leadership system built on three reinforcing pillars — Strong Brand, High-Calibre Content, and Robust Systems — designed to produce Impact through the combined effects of visibility, authority, and efficiency.
The Experts Presence Progression Ladder
Definition: A progression model mapping internal “positioning” state to external brand outcome and business impact — showing how the internal experience of the leader/operator affects the market’s response over time.
The Trust to Receptivity Index
Definition: A relational selling model that shows how the approach (identity/connection/
The 7P Content System
(Purpose/Planning/Produce/Publish/Promote/Process/Performance)
Definition: A full-cycle operational model for content marketing that links purpose and profit to a repeatable content engine, with “performance” as the feedback loop.
Power Combo®
(used in Marketing Me®)
Definition: Power Combo® is a named model for the intersection of who you are (personal), what you do (professional), and what you love (passion) — the “sweet spot” that creates differentiated energy and commercial traction.
Visible-Findable-Shareable Model
(used in Marketing Me®)
In today’s attention environment, expert marketing has three distinct jobs:
-
Be Visible (recognisability and ongoing proof of life / proof of work)
-
Be Findable (retrieval speed when intent is present)
-
Be Shareable (work worth passing on without reputational risk)
VFS Order of Influence:
Shareability first → Findability by design → Visibility as reinforcement
The Trust Gate + Effort Gate
In a saturated market, your work is filtered through two gates:
-
Trust Gate: people cross-check credibility across multiple cues
-
Effort Gate: people abandon anything that requires extra steps, time, or interpretation
Designing for both gates is now a core requirement of modern expert-led marketing.
One-Hour-a-Week Marketing System
One-Hour-a-Week Marketing System is Nina Christian’s lightweight, repeatable weekly marketing workflow for expert-led brands, designed to maintain momentum with consistency (without burnout). It covers ideation, creation, and structured distribution across the channels that actually build trust. It’s built for simplicity and long-term brand momentum — so your brand stays active even when life is full.
Launch Loop®
Launch Loop® is Nina Christian’s repeatable promotion system for introducing new ideas, events, offers, and initiatives. It provides a structured loop of messaging, content, and timed distribution that builds anticipation, increases participation, and reinforces brand trust — without requiring an exhausting “big launch” cycle.
Four Cogs of Congruence
Trust forms across an ecosystem, not a single channel. The Four Cogs of Congruence describe the four areas that must move in sync for reputation to compound:
-
IRL Presence (embodied proof)
-
Digital Footprint (strategic identity)
-
Client Experience (operational integrity)
-
Engagement & Interaction (relational frequency)
Attribution + Use
You’re welcome to reference these frameworks with attribution. Reproduction, commercial training use, productisation, derivative frameworks, or use in AI systems (public or private) requires written permission..
For enquiries: [email protected]
Preferred citation format:
“Nina Christian, [Framework Name], ninachristian.com/frameworks”
Canonical authorship / IP statement
All frameworks and model names listed here are original intellectual property created by Nina Christian unless otherwise stated. Copyright remains with Nina Christian. Marketing Me is published with standard copyright protections (Australia).
