The Future of Marketing

We are entering the biggest transition I have seen to date in the 28 years I've been a professional marketer.

I spend much of my time these days observing the shifts in the marketplace, identifying patterns and interpreting those & working out how to apply them.

Last week I delivered a brand new half-day corporate workshop "The Future of Marketing".

It was fascinating diving into the challenges faced by such a diverse range of businesses - from tech to retailers and professional services.

Everyone is facing similar issues as the marketplace is calling all brands to step up higher to do things differently.

Here are just four of the big shifts that are occurring globally (in both B2B & B2C, and personal brands too!)

 Brand Energy

No longer just about having people “know, like and trust” you, we need to delve deeper into quantum physics to embrace the powerful forces at play driving the “brand to audience” connection.

And unlike the others that can be curated via clever narrative, this one is exciting because it can’t be faked.

 Deep Congruence

More than just consistency across visuals, values and actions, people are looking for brands to be so instinctively aligned in every expression and they “pick it up”.

 Brands as Humans

People don’t care about your logo anymore. They want to see your face, and your personality.

And if you’re showing up consistently as a one-dimensional entity you’re missing out on so many connection points. Because humans behave differently in different contexts, it’s what we want from brands too.

 Messaging Precision

People are just fatigued so have a vastly reduced processing capacity. Messaging needs to adapt accordingly and be simple, consistent and both head/heart. Tapping into the zeitgeist of "feeling first" right now, strongly supported by logic and reason.

Bottom line?

It's equal parts fascinating, challenging and imperative for businesses to get across the "new way" of connecting - and I’ve never seen such big shifts occurring so rapidly.

This is marketing in 2022 and beyond.

It’s the new frontier but definitely a huge opportunity for those willing to step into it and embrace it!

P.S.When you're ready, here's what we can do together

. Infusing the right energy into your brand so it has all the feels and draws in the right people.

 Get your message in front of more of these "right people" consistently by creating high-quality content that stands out and moves people towards you.

 Set up rinse-and repeat-marketing systems that work, and just make life and business growth so much easier. 

There are different ways to work with me based on your situation and with all of them you'll see rapid transformation in a month (Hybrid 1:1/group program, 1:1 Intensive, team training, workshop etc.). Book a chat with me here.

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ABOUT THE AUTHOR

Nina Christian is a Marketing & Brand Strategist who is all about doing marketing in a more connected and human way. She helps business leaders and social-change-makers use thought leadership content to build their authority and widen their impact.

She is the Director of Braveda, (est 2000), which was recognised as  "Best Marketing Agency" at the Australian Marketing Excellence Awards.

She is a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and runs two businesses of her own.

She has a knack for simplifying the complex which comes from being a hands-on mum to five young children, and uses this to turn time-sucking activities into easy to follow systems and processes that get outcomes fast.