About Nina Christian

I help people and organisations recognise the value of what they know.

I’ve spent much of my career helping people and organisations recognise the value of what they know and make it useful to others.

These days, I’m building technology around that same question.

I’m an Australian technology founder and company builder, and the co-founder of Expert Everywhere®, a knowledge technology company. Our work helps people and organisations protect what they know and put it to work.

How I got here

I founded my first company, Braveda®, in 2000, after working in international sports and event marketing around the Sydney Olympic Games. I led it for 20 years as an award-winning marketing agency.

In those early years, I also co-founded a technology venture that grew into an internationally known brand and was later sold. It was covered across radio, television and print, from travel and airline magazines to news networks in Australia and overseas. Check out my LinkedIn work history for the full story!

Over the years, I’ve built businesses, developed intellectual property, written books and worked with experts and leaders on how they express the value of their ideas. I built much of that work while raising five children. I’ve learned to care about whether an idea works in someone’s actual life, with all the demands already on their time.

The problem I kept encountering

That work gave me a close view of a problem I kept encountering. People hold knowledge shaped by years of experience, yet much of it remains scattered across documents, conversations and memory.

Marketing Me® grew from my work with individuals. It helps people identify, articulate and market the expertise that makes them distinctive. Later, I co-founded Virtually Myself®, built around an individual’s accumulated knowledge, voice and body of work. Expert Everywhere® extends our work into organisational knowledge through Hot Source™.

Organisations carry important knowledge in documents, policies, processes and the minds of experienced people. Making it easier to find and use raises practical questions about trust, permissions and judgement. Those are questions I want us to take seriously as we build.

The work keeps growing, and how I apply it keeps evolving. What stays constant is my interest in identity, knowledge, trust and the choices people have over their work, and my commitment to building technology that protects them.

As information becomes easier to generate, distinctiveness becomes more valuable.

What I bring to company building

My background is in market strategy, positioning, communication and partnerships. I’ve spent nearly three decades learning how people recognise value, build trust and decide whether a new idea belongs in their work or lives.

At Expert Everywhere®, I bring that experience to questions of market development and adoption.

Where can the technology make a useful difference?

Who needs to understand it?

What would give them confidence to use it?

And how do we explain a sophisticated capability clearly enough for people to make an informed choice?

I’m interested in the work between an idea and its adoption: identifying the right problem, building the relationships around it and making sure what we offer works for the people it is meant to help.

What I believe about technology

Technology should strengthen human agency.

I want people to have a real say in what happens to their knowledge, identity, intellectual property and data. I want them to understand what a system is doing and retain responsibility for the decisions that belong with them. Useful technology should give people more clarity and capacity for the work they care about.

These are practical matters as much as philosophical ones. They shape what we build, how we introduce it and the decisions we leave with people.

Explore my work on human agency

Timeline

1996I begin my career in marketing, in international sports and event marketing.
2000I found Braveda®, my first company, and lead it for 20 years.
2001Alongside Braveda®, I co-found a technology venture.
2009The venture, by then an internationally known brand, is sold.
2018Braveda® is named Best Marketing Agency at the Australian Marketing Excellence Awards. I am named Victorian Certified Practising Marketer of the Year.
2022I am made a Life Member of the Australian Marketing Institute.
2023I write Marketing Me. It is published the following January.
2024In March, I co-found Virtually Myself® with Alex Hagan.
2026Solar System Marketing is published. In September, the company becomes Expert Everywhere®, with two products: Virtually Myself® for individual expertise and Hot Source™ for organisations.

The work that continues

Marketing Me® remains an active programme. My books, Marketing Me and Solar System Marketing, and the frameworks I’ve developed around identity, positioning and expertise remain part of my independent work.

I write here about the future of expertise, distinctiveness, trusted knowledge and building a company around ideas I care about. Some pieces are practical. Others begin with a question I’m still working through.

See what I’m building ↗Read my writing Explore my books and frameworks