Cleaning up your marketing could be the key to success

business content strategy marketing thought leadership Jul 16, 2021

 

When it comes to your marketing, messaging, branding, content - it's often just like it is with our house cleaning.

When I clean my house it always amazes me how easily I can get sidetracked, and how long it can end up taking me.

Because I tend to overthink everything as I'm tidying, how I could make it nicer, organise my linen cupboard, colour-sort my kids' books...

.....then realise suddenly the urgent priorities like mopping the floor or taking out the garbage are staring at me in the face.....while I'm too busy re-arranging the cutlery drawer....

When the cleaner comes, they do the whole house in a fraction of the time I would, because they're not emotionally connected to everything in the same way.

They see things for what they are and just get it done.

They focus on the OUTCOME. 

And so they make my house sparkle in a way I can't, no matter how long and hard I go at it. 

When it comes to marketing, the same thing often happens.

Sometimes you just need someone to show you what to do, get you focused on the right things, so you get the outcome you're really after. 

What if you could have a Marketing Director for a Day, who could help you get organised and sorted in the marketing department?

Someone who can come in and handle whatever marketing tasks are on your plate, and get your highest priorities squared away quickly!

A couple of days ago I did a Marketing VIP Intensive Day with a well-known software company in North America, who knew their content was all over the place and wanted to get a strategy & plan in place, and a process their small team could implement.

And before we even kicked off the intensive, this founder got major clarity on exactly what was missing after hopping on a pre-Intensive strategy session with me (which all of my 1:1 VIP Day clients receive)!

Here's how it went down....

We started bright and early USA-time (evening for me in Melbourne!) and spent 4.5 hours together,  checking ALL of these things off our list, in order of priorities!

-  The 10 different “types” of content that they will deploy ✔️

-  50 powerful and unique content ideas ✔️

-  Written outlines for 3 epic thought leadership pieces. ✔️

-  Clarity on their 2 key audiences and their needs ✔️

-  A solid plan to position him as the #1 expert worldwide in his niche ✔️

-  A Brand Plan for how to up-level and polish their brand in the next week ✔️

-  A robust content marketing strategy ✔️

-  A personalised thought leadership & personal branding strategy ✔️

-  A plan for how to use each of their social platforms as part of the company's omnipresence strategy ✔️

- Key Content Pillars nailed ✔️

- A strategy to leverage the celebrities and influencer relationships they have ✔️

WE DID ALL OF THAT IN LESS THAN A DAY, and walked away feeling pretty darn excited and proud of all that we accomplished! 🙌💕✨

Throughout our time together, this phenomenal founder also learned how to “think in content” so he becomes a production machine effortlessly! 🙌🙌🙌

If you're wondering how the heck we did so much in so little time, the secret is in the way we plan, prep and approach the day.

When it comes to our marketing, messaging, branding, content - it's often just like it is with our house cleaning.

Way easier for someone else to come and help us "see" what we need to see, than trying to get that perspective ourselves!

I often split my VIP Day into 2 parts, (Part 1 = Strategy & Planning, Part 2 = Action & Implementation) and so next week with this client, we’ll be picking up the action items where we will:

📋  Create the Editorial Calendar for the next 6 months

📋  Create and document their workflow so their part-time marketing assistant can create 100+ unique assets EACH WEEK from each of the 12 high-quality thought leadership pieces we're coming up with

📋  Set up the measurement systems to measure progress regularly

Would you love to cross all this off your list in a day?

With my VIP Intensive Day you can get my eyes, ears, super-strategic marketing brain all over your stuff exclusively for a full day.


If you'd love me to be your Marketing Director for a Day and help you get stuff like this crossed off your list, I'd love to chat with you to learn more about your needs!

Grab all the details and book your day here

 

ABOUT THE AUTHOR

Nina Christian is a Marketing & Brand Strategist who helps business leaders and social-change-makers use thought leadership content to build their authority and widen their impact.

She is the Director of Braveda, (est 2000), which was recognised as  "Best Marketing Agency" at the Australian Marketing Excellence Awards.

She is a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and runs two businesses of her own.

She has a knack for simplifying the complex which comes from being a hands-on mum to five young children, and uses this to turn time-sucking activities into easy to follow systems and processes that get outcomes fast.