Ideas

I write about the future of expertise: what makes knowledge valuable, how people and organisations protect what makes theirs distinctive, and the choices we make as technology changes how we work with it.

Expert Visibility

Helping the right people find, understand and remember your work.

Marketing Me® library:Content Strategy Marketing Strategy Expert Visibility Sustainable Marketing Content Marketing Career Visibility

From Imposter to Impact: Confidence-Building Habits for Experts Who Fear Self-Promotion

2 April 2026

Mindset Expert Visibility

Stop Marketing Like It’s 2021: The New Seesaw of Visibility and Trust

31 October 2025

Expert Visibility Authenticity and Trust

Sustainable Systems for Lasting Influence

15 August 2025

Sustainable Marketing Expert Visibility

Visibility Without Volume: How to Stay Seen Without Burning Out

9 June 2025

Sustainable Marketing Expert Visibility

The Magic of Content People Share

14 August 2024

Content Marketing Expert Visibility

Choose Leverage (insetad of lament or lethargy!)

24 November 2023

Expert Visibility Mindset

How to be shareable

7 June 2023

Content Marketing Expert Visibility

Turning short term buzz into long-term leverage

2 June 2023

Expert Visibility Content Marketing

From awkward to awesome: How to be more confident showing up

23 August 2022

Mindset Expert Visibility