Rest IS the Work 🌳

Rest IS the Work 🌳

ThisĀ week, I’ve taken myself on a ā€œbusiness staycation.ā€ No big trips—just a fresh environment, free from distractions, to balance two essentials:

  1. Rest and recharge after recent health challenges for myself and my family.
  2. Diving into impactful business initiatives, like launchingĀ Virtually MyselfĀ®ļøĀ (for thought leaders, authors, and consultants) and refreshingĀ Marketing MeĀ®ļøĀ for 2025.

I’ve also been running webinars (yesterday’s for theĀ Australian Marketing InstituteĀ had 130+ attendees and I hosted it live from a local library in my getaway location!).

Rest IS the Work 🌳

I've also been head down, tail up building and shaping new digital products to make my best resources even more accessible.

It’s a lot, I know—and yes, I’m ā€œrestingā€ too.Ā šŸ˜‰Ā Because the restĀ isĀ the work.

So yes, in the last two days I can proudly say I've enjoyed, not one, nor two, but FIVE baths! I think a lot in the water and find it very calming and soothing. And I think one exceeded my previously-held record of 3 hours! (I wrote about that one in my blog last year aboutĀ The Purple Bath!)

As a founder and personal brand, I’ve learned that my energy isn’t an optional extra—it’s at the core of everything I do. That’s why I’ve given myself this time, not just to ā€œdo,ā€ but toĀ be.Ā To reflect, create, and go deep into the work I love, in a way that fuels me for the long haul.

This week has been a beautiful reminder of why doing less, but with intention, often moves the needle further.

Rest IS the Work 🌳

So, here’s your reminder: give yourself space. It takes time to organise and plan for, and even then, things don't always go to plan!

Fresh off having spent the weekend at the hospital with one of my boys, it took me two days longer than planned to immerse myself in the big tasks I had set before me for this precious week off the grid.

But that's ok. We can only do what we can do!

Rather than "push through", I decided to just go with it - knowing that on the other side of the rest my remaining three days will be way more productive.

Why?

BecauseĀ rest IS productive.Ā And when you do lean in, do it with energy and purpose.

So much goodness on the way to you soon - I'm exploring and preparing lots of FRESH ways to help you build your brand, with fun, ease and much inspiration.Ā 

Excited for what’s ahead—stay tuned!

Ā 

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ABOUT THE AUTHOR

Nina ChristianĀ is a Marketing Futurist & Global Marketing Mentor who helps people do their marketing in a more human way.Ā 

She is aĀ Certified Practicing MarketerĀ (CPM), Life Member and Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and for 20 years was director of Braveda (Winner, Best Marketing Agency, Australian Marketing Excellence Awards).

Several years ago Nina saw the world of marketing shifting – this time as people became their own brands.Ā  With this, she created a new business as a thought leader, combining her expertise in brand building with personal positioning, resulting in a breakthrough praxis known asĀ Marketing Meā„¢.

She has a knack forĀ simplifying the complexĀ which comes from being a hands-on mum to five children, and uses this toĀ turn time-sucking activities into easy-to-follow systemsĀ and processes that make a lot of sense and get outcomes fast.

Marketing doesn’t have to feel hard (I promise)


There are different ways toĀ work with NinaĀ based on your situation and organisation size -Ā with all of themĀ you'll see rapid transformation and tangible outcomes fast.Ā Book a chat with Nina here.

Nina Christian

Written by Nina Christian

I’m Nina Christian, an Australian technology founder and company builder. I’m the co-founder of Expert EverywhereĀ®, the knowledge technology company behind Virtually MyselfĀ® and Hot Sourceā„¢, and the creator of Marketing MeĀ®. I write about expertise, distinctiveness and human agency.

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My books, Marketing MeĀ® and four short courses.

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