When the Box No Longer Fits

Have you ever struggled to find the right words to describe what you really do?

Not just your job title or your industry.
But the essence of your work - the depth, the nuance, the magic that happens when you’re in your zone of genius?

And so, you do what we’ve all been taught to do:
You try to package it.
Tidy it.
Wrap it up in a clever, 10-word pitch that fits nicely into a box.
One that makes sense to others.
One that sounds “clear” and “compelling.”

All while somehow communicating your uniqueness, your value, and your differentiation.
In a sentence.
Or less. 😩

The Problem With Boxes

I’ve done this dance too many times to count.

The expansive mind-mapping sessions, the word-weaving, the chasing of that elusive perfect tagline that will finally make it all click.

And while I found many clever ways to describe what I do… they never really captured the truth of it. Not in a way that felt alive.

Eventually, I realised:
It’s not me that doesn’t fit.
It’s the box.

Labels Were Built for Simpler Times

So much of our professional language - categories, labels, job titles - was designed for a world that no longer exists. A world that prized conformity over creativity. Linear logic over layered nuance.

Those labels once served a purpose.
But for many of us, they now feel more like constraints than clarity.

Like dusty manila folders in a metal filing cabinet from 1989.
Organised, sure.
But utterly irrelevant to the multidimensional work we’re here to do today.

If It Feels Flat, It Probably Is

Maybe you’ve noticed it too…

That your once-perfect pitch now feels stale.
Or that the title you used to introduce yourself with pride… now feels like it only tells 5% of the story.

This is not a branding problem.
You’ve evolved. Your work has deepened.
And your words are trying to catch up.

Break the Box, Don’t Blur the Message

Here’s the truth:

There is untapped power in stepping beyond labels.
But it’s not about being abstract, fluffy, or hard to grasp.

The art is to craft a message that’s clear and compelling, without shrinking who you are.

To shape your own category.
One that reflects your voice, your vision, and the transformation you offer.
One that doesn’t just make sense to others, but feels true to you.

When you own the full depth of what you bring, and shape your message from there, you transmit clarity and magnetism that no amount of clever copy can recreate.

This is how your brand becomes a living, breathing extension of your truth.
Not just a tagline or a title, but a transmission.

So If the Old Words Don’t Fit Anymore…

Let them go.

The feeling of being "too much" or "too hard to define" is often just a sign that you're on the brink of something richer.

A new way of showing up.
A new language for your leadership.
A new level of impact - where your presence speaks before your pitch ever does.

This is the work I love to do through Marketing Me® - where we don’t just build personal brands, we help people embrace, then express, their voice.

In a way that’s not only strategic and clear, but deeply alive.

If this resonates, stay close. I’ve got something new coming soon.

Until then -
Keep honouring your depth.
Keep rewriting the rules.
Keep evolving and growing into the brand only you can be.