The science of charisma

content marketing thought leadership Nov 28, 2023

Science is the systematic study of the structure and behaviour of the physical and natural world.

I meticulously study and analyse connection and charisma in the context of how we relate and engage as humans in the business context - and I can affirm through the scientific approach of questioning, researching, hypothesising, experimenting, analysing and validating and with my own life and others I train and mentor - that these principles all apply 100% in the personal branding context.

Here's what I know about the science of charisma....


It's about what's communicated visually, verbally and vibrationally:

VISUALLY: What is SEEN
What is perceived - not just looks, charm and movement, but context, expression, and connection through images and video as well as in-person.

VERBALLY: What is HEARD

Whether written, audible, it's more than just what's said & the tone of it, it also speaks to the message & meaning that's communicated.

VIBRATIONALLY: What is FELT
All about the energetics. The unseen, the unspoken. The stuff you feel in your bones but can't easily articulate. This one is where the MOST power lies. And for most people it’s largely untapped.

Over the last few years I’ve developed powerful tools and structures to help people harness the science of charisma to help their business, brand or career.  

I'm presenting the most relevant and actionable elements of what I know about this as it relates to building authentic human connection in business, and how to apply it through personal branding and positioning.

I'm doing this through a brand new 1-day workshop where I'll be walking you through the punchiest and most easy-to-take-action-on bits of my Marketing Me®️ Methodology.

It's called the “Marketing Me®️ Express” and it’s running in December (in-person and virtual) to get you onto the right track so you hit the ground running in 2024.

And dates open for January and February if this time of year is just too crazy and you want to kick the can down the road a bit. (I totally get it!)

Groups are kept intimate so that every single person gets personalised attention & advice based on their own situation - so if you want to get in on your preferred date book in now and enjoy Christmas knowing I'll be supporting you in the new year.

You'll walk away from the workshop with:

* Confidence in your Personal Positioning Strategy.

Messaging Clarity (what to say, how to say it, who to say it to, where to say it)

* Your 6-month content plan directly aligned to your or your professional objectives/ sales focus / KPIs / Career goals

*  Your personalised 1-hour a-week marketing system tailored to your unique personality, strengths and situation. 


I'll help you use the upcoming holiday holiday season to get clear on what makes you different and HOW to express it strategically so it benefits your business or corporate role.

So you can quickly multiply the connection you have with your audience by tapping into your own X factor.

All my upcoming public workshops will incorporate cutting-edge world-class training combined with strategy & integration sessions where you can ask your questions and get personalised advice, plus 30-days of post-workshop support so you can confidently take action and feel supported as you implement.

I'd love to see you in one of my upcoming workshops and help you make the most of the opportunities for your business, brand or career in 2024!

Hope to see & support you soon! 

******
 

ABOUT THE AUTHOR

Nina Christian is a Marketing Futurist & Global Marketing Mentor who helps people do their marketing in a more human way. 

She is a Certified Practicing Marketer (CPM), Life Member and Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and for 20 years was director of Braveda (Winner, Best Marketing Agency, Australian Marketing Excellence Awards).

Several years ago Nina saw the world of marketing shifting – this time as people became their own brands.  With this, she created a new business as a thought leader, combining her expertise in brand building with personal positioning, resulting in a breakthrough praxis known as Marketing Me™.

She has a knack for simplifying the complex which comes from being a hands-on mum to five children, and uses this to turn time-sucking activities into easy-to-follow systems and processes that make a lot of sense and get outcomes fast.


There are different ways to work with Nina based on your situation and organisation size - with all of them you'll see rapid transformation and tangible outcomes fast. Book a chat with Nina here.