The call to rise, beckons...

The close-out to this year is unlike any other year I’ve experienced. Ever.

It’s wind-down time and so much about this December feels so different.

And yes, that’s even factoring in the last few years.

Collectively there’s a deep knowing that this is more than just the typical “end of year” sprint, where people are feeling natural weariness after the year, and cramming to tick things off the list, and wrap up the year.

In the past this time of year was fairly predictable – we’d have a frenzied few weeks in December, then we would take a break, start the year fresh and then things as would resume pretty much as usual.

And we’d do it all again.

Except next year, we won’t.

There’s a very strong sense of uncertainty right now.

Right across every domain of business.

The uncertainty is palpable, and it’s affecting everything.

That said, all of what’s happening it’s not inherently “bad”, we don’t need to make it “wrong”.

It just “is”.

What needs to happen will happen.

We’re just grappling with it because it’s unfolding at such a fast pace.

So, a few thoughts around this.

I know this might sound weird, but I’m approaching of all this through a lens of avid curiosity.

Even optimism.

Unconventional, this may be.  

But I deeply believe that despite all we might feel now, that those who embrace the change will come through on the other side of whatever “this” is with a better quality of life, relationships and way of “being”.

I’ve written a lot about the change this year.

And how the world is in a very precarious place.

A lot of businesses too.

Yet there are also people who are bringing an enormous amount of relief and hope for those who want it – at a larger scale than ever before.

Some of us are actively doing this already.

And others among us are emerging into that now.

It’s a big task.

Calling us to step up.

Delivering something beyond what we have before.

Deeply curious.

Willing to explore.

Open to experiment and do things differently.

To see what’s possible.

The times we are in are extraordinary.

Next year we are going to see the biggest shifts we have seen in our lifetime around the way we live and do business.

So if you’ve read this far, whatever space you’re in, know that you’re not alone.

We’re all in this together.

And for all the intensity that’s going on in our lives and in the world right now,

There’s so much beauty emerging.

And I believe that through the massive shifts we’re experiencing that there’s a lot more of that to come in the new year as well.

Thank you for being part of my community, and reading my emails.

I love that we get share in this way together.

And you can be sure that all of this will be going next level in 2023.

I’m excited to be sharing more, and unpacking more insights around the shifts and opportunities that are opening up.

As we all explore what business and life will look for us.

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 P.S. A final big thank you to all of those who are choosing to work with me in 2023 in my Marketing Me Experience and/or through my 2023 Marketing Activation Series. I know it is going to be such an expansive experience for you, and I can’t wait to do this with you.

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ABOUT THE AUTHOR

Nina Christian is a Marketing Futurist & Global Marketing Mentor who helps people do their marketing in a more human way. 

She is a Certified Practicing Marketer (CPM), Life Member and Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and for 20 years was director of Braveda (Winner, Best Marketing Agency, Australian Marketing Excellence Awards).

Several years ago Nina saw the world of marketing shifting – this time as people became their own brands.  With this, she created a new business as a thought leader, combining her expertise in brand building with personal positioning, resulting in a breakthrough praxis known as Marketing Me™.

She has a knack for simplifying the complex which comes from being a hands-on mum to five children, and uses this to turn time-sucking activities into easy-to-follow systems and processes that make a lot of sense and get outcomes fast.

There are different ways to work with Nina based on your situation and organisation size - with all of them you'll see rapid transformation and tangible outcomes fast. Book a chat with Nina here.