Self-expressed or strategic?

The traditional approach to “modern marketing” has been turned on it’s head in the last few years.

One of the biggest paradoxes is that there is now a marketplace obsession with:

1. The need to get a commercial return on your efforts.
   (ok to be fair, this has always existed!)
   
   
2. The driving need for "authenticity"

 
Authenticity means a lot of different things to different people. 

I like the Oxford definition of "authenticity"

"Of undisputed origin and not a copy; Genuine."

Two important things in there

"Of undisputed origin and not a copy;"
the need to be both recognisable and unique..

......and.......

"Genuine."
“truly what something is said to be”
(no surprises there of course, but think of that in the context of marketing......that's food for thought)

And one could therefore easily draw the link between "authenticity" and the need for self-expression for it to be effective. 

However, this has resulted in a lot of people valuing and embracing distinctiveness and even "over-sharing" above the need to be strategic.

And as someone who's made a living as a professional strategist for 22+ years now, that doesn't bide well.

I say - what we need now to be heard and effective, is a balance of the two. 

So what if it could be both/and?

In an effortless, aligned way?

Where being both self-expessed and strategic simultaneously became your default way of thinking, acting, being?

It IS possible and it IS liberating.

In my world it’s not an either/or.

One is not left brain or right brain exclusively.

Thinking strategically is the beautiful intersection of both left and right brain thinking.

As is the ability to be full-expressed in an authentic way that aligns with your business vision and objectives.

Straddling the two effectively however is both an art and a science.

And the more I do this work the more my clients remark I have a gift for combining the two. 

This is what we do inside my Marketing Me™ Accelerator.

Helping visionaries and multi-talented professionals and business owners get clarity on how to show up in a way that’s both gloriously self-expressed (it lights you up!) yet ingeniously strategic.

In 6 weeks I will take you through my proprietary process and move you from feeling unclear and hesitant about how you are showing up, to energised and confident about your message to the marketplace.

That is both strategic (focused on commercial return) AND self-expressed (lights you up and makes you feel alive).

If you’d like to be part a group starting mid-August book Hit Reply and email me asap to let me know you’re keen.

I keep it fairly intimate as I like my groups to get to know each other and go deep, both with me and with each other.

(and another fairly random-not-random reason, I also like everyone to have a decent size picture on a zoom screen - makes for more meaningful conversations. )

This is a two-way, and multi-way experience.

So very powerful. On so many levels.

It’s you “discovering you” in a way you haven’t seen it before.

And how you’re going to communicate that in an authentic, aligned, strategic, commercial way.

It’s me honing in and gently drawing out that uniqueness that the marketplace wants to see from you.

The need for self-expression, the power of good strategy.

Because it’s all sitting in there.

Ready to get unleashed.

And when it does……Get ready to pop.

Your time is now.

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ABOUT THE AUTHOR

Nina Christian is a Marketing & Brand Strategist who is all about doing marketing in a more connected and human way. She helps business leaders and social-change-makers use thought leadership content to build their authority and widen their impact.

She is the Director of Braveda, (est 2000), which was recognised as  "Best Marketing Agency" at the Australian Marketing Excellence Awards.

She is a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and runs two businesses of her own.

She has a knack for simplifying the complex which comes from being a hands-on mum to five young children, and uses this to turn time-sucking activities into easy to follow systems and processes that get outcomes fast.

If you're in business or leadership I'd love to help you! Here's what we can do together. 

️ Get your message in front of more of these "right people" consistently by creating high-quality content that stands out, is strategic and moves people towards you.

 Infusing the right energy into your brand so it has all the feels and draws in the right people.

 Set up rinse-and repeat-marketing systems that work, and just make life and business growth so much easier. 

There are different ways to work with me based on your situation and with all of them you'll see rapid transformation in a month (Hybrid 1:1/group program, 1:1 Intensive, team training, corporate workshop). Book a chat with me here.