Life shift accelerator

content marketing thought leadership Dec 20, 2023

Today’s message is important because we are in a window right now that determines how we wrap up 2023 and how we start off in 2024.


From so many conversations I’ve had over the last week with peers, friends, clients and reading people’s blogs and posts, the themes that are coming through so strongly is that by and large the majority of the professional population are:

Fatiguing – generally just tired from 2023 and all the change it has brought
Floundering – feel the need to do stuff, but scatty with their energy and focus
Flat – not hugely motivated, just want to get to the end of the year.

So if you feel like that, you’re not alone!


Just like 2023 brought with it a raft of huge societal changes, 2024 will be the same – it’s not going to go back to how it was before, and people’s bandwidth will continue to get less and less.

We need to adapt. Especially when “we” are our brand.


Our approach to our service, our life, our offers, our sales, our marketing, and our delivery – needs to adapt and evolve.

Because fatiguing, flailing, floundering and flat won’t cut it.

Instead, we need to be trailblazers and find the way to be fresh, flourishing, fruitful, and in flow.


We are in unchartered territory going into 2024 as "personal brands" (aka brands that are people) in a way the world has never seen before. And regardless of whether you are a business owner, a corporate professional or an expert of some sort you DO have a personal brand and this is what opens doors for you and is how people relate to you and connect with you!

I write a lot about the human side of being a brand – and how everything is integrated and right now, this is more important to remember than ever.

When we are a personal brand, our brand is as connected, powerful, and potent as the person behind it.

And there are seasons where our focus needs to be inward, so we can get prepped for going outward.

I wrote last week in my blog about how this period over December/January and the fresh energy that comes with the new year is something so extremely powerful, that can be tapped into to expedite transformation and transition into our life.

I ended up having several amazing conversations with people in my community as a result of this piece last week.

Some people know what they need, and told me what it was, others knew they needed “something” but weren’t sure what.

A few comments I’ve received in the last week indicate it’s CLARITY that is greatly sought right now.

“I’m not clear on what I need just yet, think I need the holidays to reset and get clearer on that. But what to do, and how to get it, I’m not sure.”

“I know I need a shift from the start of the year, I need to do this year differently, it's been brewing for a long time, but I can't put my finger on it yet!”

“I need more clarity, shifting the way I think about my work, my time, myself, my family. I’ve always been about balance, but this is more than that. I’m learning that it requires a total mindset shift. I think it requires more efficiency and leverage than I currently have. I think it’s even more than that but I don’t know what”

Because some of these people were my clients, that I’ve worked with in my Marketing Me®️ programs, I decided to create something to help them MAXIMISE this most precious time of the year (the new year, new start, fresh energy) to get the CLARITY they so deeply desire.


I’m calling it the Life Shift Accelerator. And it will run for 6 weeks or so – with very intimate, highly supportive and insightful sessions with me, where I’ll help you unpack where you're at, where you want to go, and find the personal and professional clarity that has eluded you, so you start the year in a focused way. And I’m doing this at a price point that’s very accessible.

It’s ideally suited to my current clients and those who have worked with me before – but we haven't worked together, and you really want to invest in yourself and get this type of clarity, it’s ok to reach out and we can chat about your situation and see if it might be right for you. 

It's designed especially to help you maximise the powerful transitional time from 2023 into 2024  and help you find the clarity and focus and most leveraged "life shifts" to power your vision. 

I'll be sharing the process I've gone through over the New Year/Holiday Break for the last five years that each time has resulted in massive transformation in my life and business. And helping you apply it to your own situation. 

The live sessions will be supported by access voice messaging support where I can guide you and encourage you as you reflect and unpack things. 

Before we embark on the new way of marketing ourselves in 2024, a big part of that is being in a place where we are thriving in our life journey – as this is going to help us reach our personal and professional objectives with more ease and flow. 

This is a unique container I’m running over the break to help people make the most of the break and expedite the time it takes to get that clarity, energy and plan in place.

So if you’re keen to chat hit reply and reach out to me.

And in this precious last business week of the year, remember to not try to “do it all” but rather be intentional about leveraging those potent “micro-moments” and follow the joy and the energy in those  - knowing that they are keys to a wealth of inspiration and flow that will power the rest of your professional life.

Have a wonderful week, and remember to lean into the moments that allow your flow to find you...

******
 

ABOUT THE AUTHOR

Nina Christian is a Marketing Futurist & Global Marketing Mentor who helps people do their marketing in a more human way. 

She is a Certified Practicing Marketer (CPM), Life Member and Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and for 20 years was director of Braveda (Winner, Best Marketing Agency, Australian Marketing Excellence Awards).

Several years ago Nina saw the world of marketing shifting – this time as people became their own brands.  With this, she created a new business as a thought leader, combining her expertise in brand building with personal positioning, resulting in a breakthrough praxis known as Marketing Me™.

She has a knack for simplifying the complex which comes from being a hands-on mum to five children, and uses this to turn time-sucking activities into easy-to-follow systems and processes that make a lot of sense and get outcomes fast.


There are different ways to work with Nina based on your situation and organisation size - with all of them you'll see rapid transformation and tangible outcomes fast. Book a chat with Nina here.