It's marketing...but not as you know it.

Marketing yourself doesn’t have to deplete you. Instead, it can energise you and make you feel good.

Goes against a lot of what we've heard over the years, doesn't it. 

There's a narrative we've bought into for several decades now - that we have to do stuff we don't like in the name of getting ourselves "out there".

Why?

Because from around 2010-2019 this somehow worked.

But in 2023 it doesn't. 

If you're doing something you don't love or believe in, people pick it up and at best (if they love you) they'll gloss over, and if they don't know you, they'll tune out completely.

The reason is quite simple. 

People pick up on your intentions. They "feel" you in your marketing.

So if you don't enjoy it, your audience doesn't either.

If it's not lighting you up, it's not lighting them up. 

And people desperately want to be "lit up" these days. 

That's why now, more than ever before, it's vital to tap into the things you love and find meaningful ways to incorporate them into your everyday - so it's not a chore, it's a pleasure. 

Welcome to the new era of "building a brand'.

The power for impact is in embracing your unique identity.

Marketing yourself (personal branding) is a surprisingly effective way of uncovering it.

And then living it out. 

The best part about it?

The journey of authentic personal branding won’t just change your business, it will change your life.

If you're ready to embrace this "new way" of doing and being and sharing your best self with the people around you, and the big wide world, I can help you do that.

There are lots of places you can find decent marketing advice.

Much of it is actually really good.

Just like those nutrition plans, exercise regimes and bio hacks you downloaded and saved on your phone.

And on your phone or in your inbox is where it stays. 

The results that that good information could bring you don't see the light of day. 

Good, sound advice is one thing.

But the implementation is always going to be YOU. 

The coaches that are in demand in any industry are the ones that support you not just with the right strategy, plans, exercises, and to-do lists. They are the ones that get you past the mindset hurdles that stop you from implementing it. 

Just like a health coach who gives you the confidence and motivation to keep pursuing your health goals the day AFTER you raided the pantry, went through that drive-thru, and ate a tub of ice cream all on the same day.

You get the drift....

Having access to good information is one thing.

Following and baby-stepping it through with the ACTIONS is something else. 

This is why I focus much more on building your confidence and the mindset to build a personal brand.

Because it's first and foremost an inside job. 

The power for impact is in embracing your unique identity. Marketing yourself (personal branding) is a surprisingly effective way of uncovering it.

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 P.S. A final big thank you to all of those who are choosing to work with me in 2023 in my Marketing Me Experience and/or through my 2023 Marketing Activation Series. I know it is going to be such an expansive experience for you, and I can’t wait to do this with you.

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ABOUT THE AUTHOR

Nina Christian is a Marketing Futurist & Global Marketing Mentor who helps people do their marketing in a more human way. 

She is a Certified Practicing Marketer (CPM), Life Member and Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and for 20 years was director of Braveda (Winner, Best Marketing Agency, Australian Marketing Excellence Awards).

Several years ago Nina saw the world of marketing shifting – this time as people became their own brands.  With this, she created a new business as a thought leader, combining her expertise in brand building with personal positioning, resulting in a breakthrough praxis known as Marketing Me™.

She has a knack for simplifying the complex which comes from being a hands-on mum to five children, and uses this to turn time-sucking activities into easy-to-follow systems and processes that make a lot of sense and get outcomes fast.

There are different ways to work with Nina based on your situation and organisation size - with all of them you'll see rapid transformation and tangible outcomes fast. Book a chat with Nina here.