How to make your message stand out in 2022 👏

If you’re having trouble getting your message to stand out, here’s why.

It’s ALWAYS one (or more) of these 3 things:

 People DON'T KNOW you’re there.
(they haven't seen you or maybe they have but their brain screens out all your messages as irrelevant)

 They know you exist, but couldn’t CARE less.
(they’re not excited or inspired, so it’s all just noise)

 They know you, like what you have to say, but they don’t take ACTION.
(probably the most frustrating of the three! But good news, it's also the easiest to fix!)

The SOLUTION?

Drastically DIAL BACK THE VOLUME of information you’re putting out and get CRYSTAL clear on the very SIMPLE MESSAGES you will communicate to your audience.

Audiences are fatigued and don’t have time to wade through truckloads of information to work out if your content (even if it's awesome thought leadership) is useful.

In 2022, brevity is key.

You might be brilliant but if you’re “too hard” to process, you won’t connect with your audience.
 
My superpower is working with “super complex, clever firms” – think technology, health, legal, finance and heck, even marketing – to get clear and focused on what those messages should be.

(Yep, a lot of marketers find it easy to help their clients, but get all up in their heads when it comes to their own messaging and positioning)

Even in the driest of industries (no offence intended if that’s you!) – we can find the gold in your messaging and the “human connection” that creates inspirational content people that will meet your ideal people where they are at right now.

Sorting through all your fluff, and mixed up messaging,

Stuff that might have worked in the past but isn't relevant or cutting through anymore.

Unscrambling your brain, content and marketing.

Giving you the confidence and boldness you need, so you can communicate a very clear, response-inspiring message. 

Like I did with my client Iffy Ibekwe, Author, Lawyer, and Generational Wealth Specialist, where my process transformed her brand in a month and gave her full clarity around what to say and how to say it - so she could reach and connect with more people.

Watch Iffy talk about her experience inside my Thought Leadership Accelerator program, and how she now has the platform set up to carry her message to a wider audience and see more generational impact here.

My process will help you get super clear on the “unique to you” things you should be CONSISTENTLY communicating to your audience, over, and over and over.

It's not a long, drawn-out process.

We'll get you clear and focused quickly. 

Like my client Iffy, who powered through her brand, messaging and content in a month. 

What IS important is that you FOCUS on the RIGHT THINGS in the RIGHT ORDER. 

So that all your marketing in your next FY is so much more focused and profitable.

And you meet your audience where they are at NOW
(not where they were two years ago - and 2022 is a completely different ballgame).

So if you want my eyes, ears and brain all over your brand, content and messages, get in touch here. 

I'll share how we can do that swiftly and give you a very powerful training to get you started. 

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ABOUT THE AUTHOR

Nina Christian is a Marketing & Brand Strategist who is all about doing marketing in a more connected and human way. She helps business leaders and social-change-makers use thought leadership content to build their authority and widen their impact.

She is the Director of Braveda, (est 2000), which was recognised as  "Best Marketing Agency" at the Australian Marketing Excellence Awards.

She is a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and runs two businesses of her own.

She has a knack for simplifying the complex which comes from being a hands-on mum to five young children, and uses this to turn time-sucking activities into easy to follow systems and processes that get outcomes fast.