Setting up a B2B perpetual content system

I’ve been talking a lot about the need to be able to have your most basic marketing system achievable in around an hour a week - and how it's a game-changer - because it actually is feasible and gets done! (unlike overambitious plans which don't!).

And the other week something landed with me that is so powerful, yet so surprising in its simplicity. This concept was a bigger than an A380 Airbus power landing on my runway recently!

The blueprint for a perpetual content system!

You can spend 60 minutes a week for 6 weeks, and in that time produce 6 MONTHS worth of high-impact thought leadership content, all while setting up a strategic content system YOUR TEAM can implement and sustain in AN HOUR a week after that. (even without a marketing person!)

And this is not just a lofty idea.

It's so exciting to watch it work!

When I run Marketing Me®️ for B2B – we adapt my proven Marketing Me®️ process to what their business needs most and leverage whatever strengths and opportunities emerge through my diagnostic.

Recently, a technology company, with several very clever experts on their leadership team, reached out, as despite all their efforts they hadn’t been able to crack their content marketing.

They knew they had lots of great expertise and insights within, but that there was a blockage and their clients and wider community weren’t seeing it – apart from on a very ad hoc and inconsistent basis.

So I am setting them up with this exact system!

1 hour week / 6 weeks / 6 months of content / internal capability to do it ongoing (for blog, email, social etc.).

No marketing agency required!

And not all thought leaders need visible public brands either - some of them for security or personal reasons prefer a low profile! You can leverage them both!

This style of perpetual content system morphs and adapts, and is built into their internal process and culture – and yes, in less than an hour a week for them to deliver on it.

So you can see why I’m so excited about this one!

It takes about 6-8 weeks to build the muscle and get it running smoothly and this is where I help and inject the energy and build buy-in among the team!

The sweet spot for this process is 10-50 staff - and you may not even have a marketing person. no problem!

(or maybe you have a marketing person but they're busy with campaigns and projects and you don’t have the right systems set up for weekly content).

If you’d like me to do something like this with your team please reach out.

The main criteria for us to work together is you need to be enjoyable to work with (that way you'll get my stellar best! as I protect my energy fiercely,)

You'll also need trust my guidance and be committed to the process for 6 weeks.

Pretty simple, and together we can get you amazing results really quickly.

And get you set up so you have this perpetual system working smoothly, with the INTERNAL CAPABILITY to keep it going in around an hour a week.

Sooo excited about this one!!

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ABOUT THE AUTHOR

Nina Christian is a Marketing Futurist & Global Marketing Mentor who helps people do their marketing in a more human way. 

She is a Certified Practicing Marketer (CPM), Life Member and Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and for 20 years was director of Braveda (Winner, Best Marketing Agency, Australian Marketing Excellence Awards).

Several years ago Nina saw the world of marketing shifting – this time as people became their own brands.  With this, she created a new business as a thought leader, combining her expertise in brand building with personal positioning, resulting in a breakthrough praxis known as Marketing Me™.

She has a knack for simplifying the complex which comes from being a hands-on mum to five children, and uses this to turn time-sucking activities into easy-to-follow systems and processes that make a lot of sense and get outcomes fast.

There are different ways to work with Nina based on your situation and organisation size - with all of them you'll see rapid transformation and tangible outcomes fast. Book a chat with Nina here.