9 things I did differently that made 2022 my best year in buisness so far

2022 was a game-changing year for both me and my business. And there are several reasons for this.

In my reflection time yesterday, I noted down the things I did differently this year that made the biggest impact, and resulted in my most enjoyable and fulfilling year in business to date (22 years and counting!).

Some of the things are building on to what I've done in previous years, but there are some very clear additions and shifts that were game changers for me, and I've summarised these as best I can below.

More Flow:

This was first year of operating a business that truly felt light, joyful and  "by design".

I ONLY said “yes” to things I wanted to do.

Nothing out of obligation. Nothing out of pressure. Nada.

Game changer.

More Intentionality:

I created my schedule this year around the “big rocks” in my life. This included more self-care than ever before.

3x more than any other year I reckon. Physical health, mental health, spiritual health, and emotional health.

Along with mentorship and communities, this was also a hefty investment in both time and money but 100% worth it.

More Intuition:

I valued my own insights and leading a lot more.

I finally stopped second-guessing myself and constantly seeking external opinions and validation before taking action if I felt inclined to do so.

Not everything was a raving success but that's ok. Everything was a stepping stone to the next thing.

And the ability to back myself either way is the biggest win.

More Growth:

I increased my investments into myself. I invest at rates that would most people squirm (approx 25% of my gross turnover this year, even though my monthly expenses are significant with five kids).

This continues to uplevel me, fast-track my growth and give me direct access and proximity to mentorship that expands and stretches me in ways I couldn’t do on my own.

More Fun:

I enjoyed 2022 more than any of the other years I’ve been in business (I started my business in 2000!).

I made it a priority to spend time with people I wanted to be with, to travel to places I wanted to go, and bring more play into my business life.

More Connection:

I made a conscious effort to connect with people who energise me and expand my mindset, who are "portals of possibility" and fire me up.

I intentionally went deeper rather than broader with my business relationships this last year.

More Freedom:

I had a WAY more spacious calendar. Many weeks I would have just a handful of commitments, sometimes just 3-4 hours for the whole week and I loved it.

This created room for thinking, being creative, seeing new opportunities and acting on them, and all the other cool stuff mentioned above.

More Passion:

I finally got clear on my own positioning (ironic, given it’s what I help others do!).

And it felt great to go “all in” with my Marketing Me™️ praxis, something I truly love and the marketplace needs and is a vital skill for the future of work and business (and I would submit, for life too!).

More Potency:

The time it would take for my clients to get life-impacting, business-shifting transformations were compressed.

What used to take months in some instances started happening in a matter (or series) of “moments”. Something I believe will compound next year.

In Summary,,,

I also felt very strongly to prepare this year, physically, mentally and spiritually for the next chapter.

Full disclosure it did have an impact on my revenue (it was only marginally more than last year, whereas I could have brought in a lot more by saying yes to more things).

But with fewer hours and far more spaciousness, the clarity this allowed to flow in, and the foundation it has set for next year is priceless.

 SO WHAT'S IN STORE FOR 2023? 

1. More Family Time 

I have five kids all still in school and playing competitive sport, that need "more of mum" this year. And this is my highest calling and a big part of why I do what I do.

In the last few years I've worked 15-20 hours a week so I am there for them, but I sense there's a season where they need even greater attention this year, so I'm committing to do this for them.

2. Book Launch

 I am currently writing my book, Marketing Me - due to publish early 2023. 

3. New Levels of Spaciousness and Flow.

I will be building on all the things I mentioned above (Ie even "more" of “doing less”)

My impact is not confined to quantity of hours and “time served” or “tasks done” to get outcomes.

Rather it’s linked to the energetic potency that flows through and that’s getting stronger and stronger and this facilitates rapid transformation.

People who have been in business for 30 years repeatedly tell me working with me has been the most profound experience they’ve had.

It used to be hard for me to own that but it happens repeatedly so here I am, sharing it with deep conviction.

And the irony of it is, it doesn’t even come from me, I just help them unlock it and unleash it out of themselves. It's all there waiting to come out. I’m just the mirror that reflections the vision of who they are becoming and helps them step into it and express it authentically.

***

I’m so lit up for the new year and if you want to join in this exciting ride here are the ways you can work with me in 2023.

2023 Marketing Activation Series.

The way we connect has changed completely. We are in a "new age" of marketing and evolving is a key part of evolving and thriving.

Over 3 days this powerful Activation Series will guide you into the new era and get you focused and mobilised for the coming year.

We’ll be focusing on Brand Activation, Content Activation and Systems Activation - three things that all businesses need more than ever, given the way we need to do it is evolving fast.

It's $223 (usd) to attend, this includes 3 live training experiences over 3-days, replay access, and activation resources.

 
Marketing me Accelerator

A transformational hybrid 1:1 & community experience to unpack your compelling uniqueness, elevate YOUR powerful voice and take you from insecure & unsupported to empowered & energised in your marketing & business.

As you work with me you'll gain the clarity and confidence to market yourself and elevate your marketplace presence strategically and with ease.

4-week experience (starts mid-Feb) or 12-month mentorship options.

Corporate workshops and applied masterclasses for teams

My workshops teach and empower executives and teams on how to monetise their personal branding in organisations, as well as adapt to the future of marketing and connection in a post-Covid world.

I also address the challenge of how to build (and retain!) customer relationships when people are tuning out to the old ways through the B2B version of my signature program - "Marketing Me for Customer Conversion".

1:1 Mentorship.

I will have two openings next year. One in the first half of the year, one in the second half of 2023 (these are very big energetically so I only have capacity for two over the year).

For powerhouse voices, thought leaders and world-changes who are ready for a massive uplevel in how they are showing up publicly and connecting with their audiences.

We go fast, we go deep, and I'll guide you as you fine-tune your brand, messaging and positioning and create a big impact with ease. (DM for details)

***

If you're still feeling your way through how you'll approach 2023 and working out what you need, attending my 2023 Activation workshop series in a few weeks is a great place to start.

And you can be sure I’ll be weaving in all the things I talked about too - fun, flow, intentionality, intuition, passion and potency - and sharing from my own experience what’s made the difference and how it can be your reality too.

***

So based on all of these reflections I’m so pumped about the year to come.

As well as the fact that the very writing of this very piece was witnessed by a dozen glorious kangaroos including a couple of baby joeys in the pouch.

The ultimate of fun and flow! 

Despite what you may read and hear, I believe the future is bright for those who are shining a positive light in the world. And that 2023 is the start of a new era in so many ways.

Whether create impact via a business or via employment in a corporation, or even at home with your family and in your community, I hope this gives you the inspiration to go even higher, and and amplify your own voice and impact too.

See you in 2023!