"Your authentic business self"

One of the things ALL professionals and experts face is objectively seeing what they do and finding the most effective ways of communicating that in fresh ways that speak to people.

I'm no exception. I'm so deeply connected to what I do - I live and breathe it passionately, and so one of the things that I get most excited about is when my clients put fresh words around it - because it helps me see yet another perspective and adds another layer of why this work matters. 

That happened to me today. At 3am, so it turns out! 

I couldn't sleep. My youngest son woke after having nightmares and I was up for a few hours helping him settle down. Usually, I don't jump on tech during the night. 

But last night I had a flash of inspiration about something else and so I wanted to capture that.

Before I closed down I jumped on LinkedIn and saw this from one of my inspiring Marketing Me Alumni, as a post encouraging her network to attend an event I recently presented at. 



This made my day (well technically my night) - because I just loved the flow of ideas around the role of being "your authentic business self" and how it impacts on clarity, connection and ultimately the ability to make deals. 

The timing and verbiage of this is so spot on.

The ability to be "your authentic business self"
➜  Brings so much clarity to you and others. 
➜ ➜  So that the connection factor is amplified.
➜ ➜ ➜  Which leads to closing more deals. 

This year I've been delving deeper into a whole new approach to marketing that involves tapping into YOUR UNIQUE IDENTITY because this is aligned with people's hunger for authenticity in all interactions.

Sharing fresh strategies to engage prospects, elevate the visibility of your brand and make marketing easier!

You'll read about plenty of them in my weekly blogs!

And you're also welcome to reach out anytime to have a chat about how some of them might apply to your business and brand, too!

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ABOUT THE AUTHOR

Nina Christian is a Marketing Futurist & Global Marketing Mentor who helps people do their marketing in a more human way. 

She is a Certified Practicing Marketer (CPM), Life Member and Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and for 20 years was director of Braveda (Winner, Best Marketing Agency, Australian Marketing Excellence Awards).

Several years ago Nina saw the world of marketing shifting – this time as people became their own brands.  With this, she created a new business as a thought leader, combining her expertise in brand building with personal positioning, resulting in a breakthrough praxis known as Marketing Me™.

She has a knack for simplifying the complex which comes from being a hands-on mum to five children, and uses this to turn time-sucking activities into easy-to-follow systems and processes that make a lot of sense and get outcomes fast.

There are different ways to work with Nina based on your situation and organisation size - with all of them you'll see rapid transformation and tangible outcomes fast. Book a chat with Nina here.