I've been in marketing and brand strategy for over 30 years. I started in sports marketing and events, including work on the Sydney Olympics and Commonwealth Games. In the early 2000s, I co-founded a dot-com startup that became internationally recognised, which we later sold. For nearly two decades, I led Braveda, a full-service marketing agency that won Best Marketing Agency at the Australian Marketing Excellence Awards in 2018.

I'm a Fellow and Life Member of the Australian Marketing Institute, a Certified Practising Marketer, and served as Victorian State Chair for the AMI. In 2018, I was named Victorian CPM of the Year.

Since 2020, I've focused specifically on personal branding for experts, which led to my book Marketing Me, the Marketing Me® methodology, and co-founding Virtually Myself®, an AI-powered content system for experts.

Around 2020, after more than two decades on the front line, I noticed the marketing landscape shifting in a significant way. More professionals were realising they needed to build their own visibility and authority, not just rely on their company's brand or word-of-mouth referrals.

But most were approaching it without strategy. They were doing "all the right things" (posting on LinkedIn, getting headshots, updating their bio) but not seeing it translate into opportunity. I realised my decades of brand strategy experience could help people approach personal branding more strategically, treating themselves as a brand worth building properly.

That's what led to Marketing Me®. It brings the same rigour I applied to corporate and business brands to the personal brand space.

Most personal branding support focuses on the surface layer: photos, bios, LinkedIn profiles, maybe some content prompts. That's useful, but it's not strategy.

My approach starts with positioning. Before we talk about content or visibility tactics, we get clear on who you are, what you stand for, what makes you distinctive, and how to articulate that in a way that resonates with the right people.

I also bring 30 years of brand strategy experience, not just personal branding. I've built brands from the ground up, led an award-winning agency, and seen multiple market shifts. That depth means I can help you build something that lasts, not just something that looks good for a few months.

And I focus on sustainability. I'm a mum of five. I understand that most experts don't have hours each day for content creation. My approach is designed to create momentum without burnout.

Results vary depending on where someone starts, but common outcomes include:

• Clarity: Knowing exactly how to describe what you do in a way that resonates
• Confidence: Feeling grounded in your positioning rather than second-guessing yourself
• Inbound enquiries: The right opportunities start finding you rather than you chasing them
• Recognition: Being seen as a leading voice in your space by peers and potential clients
• Invitations: Speaking opportunities, podcast invitations, collaboration requests

Sustainability: A rhythm for visibility that doesn't require constant effort

The best starting point for most people is the Marketing Me® Diagnostic. It's a 90-minute strategic session where we assess your current positioning, identify what's working and what's not, and create a clear 90-day focus plan.

It's designed to give you clarity fast, whether you continue working with me or take the insights and run with them yourself.

From there, some people move into Marketing Me®, my 12-month strategic mentorship programme. Others prefer self-directed resources from the shop, or book me for speaking and workshops.

Book a Marketing Me® Diagnostic →