HALF-DAY WORKSHOP:
How to Create & Execute a Thought Leadership Content Strategy.


A highly practical 4-hour online workshop will show you how to create a thought leadership strategy that you’ll actually use and that drives sales! 

 

Thought leadership content is the most reliable type of content for consistently generating RoI and building a strong brand that people know, like and trust.

In this interactive half-day workshop we’ll look at how you can use thought leadership content in your organisation to:

 

Build Your Authority 

Be the Go-to Expert

Attract higher quality leads

Expand Your Online Presence

Convert Leads to Clients Faster

"Hands down the best training session I have done this year, this training by Nina Christian was an insightful and empowering approach to building your profile using targeted strategies, content repurposing and collaboration."

Angela Eichler CPM, Director, Brand Conscpiracy

WHO THIS WORKSHOP IS FOR:

Professional Services Firms

Fast track the growth of your own business by becoming a thought leader and attract more premium clients who convert from lead to clients quicker.

Founders and Entrepreneurs

Build your authority and position yourself as the go-to expert in your niche, and use this to attract the right audience and build your online presence.

Marketing Consultants/Agencies

Be better equipped to help your clients navigate the modern landscape of organic content, personal branding and standing out in a noisy marketplace.

So if the thought of having getting a clear and actionable strategy in place sounds good, let's go!

Book My Spot Now!

 "Thank you Nina Christian - I loved this workshop- particularly the lineal planning method to scale and amplify content from one single (expert) source."

Susan Castle CPM AMAMI

Thought Leadership & ROI:

  • What is good Thought Leadership?
  • Why thought leadership content is different to other content
  • Why this type of content will deliver a better ROI for your business
  • Why it’s the fastest growing are of modern marketing

Thought Leadership Strategy:

  • Business/Marketing Goals Alignment
  • How to set your thought leadership goals and what is realistic
  • The Do’s and Don’ts of a successful thought leadership strategy
  • Monetising Your Message 

Thought Leadership Branding:

  • Employee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.
  • The 4 non-negotiables of a brand that connects with its audience
  • Messaging and Positioning Fundamentals for thought leadership
  • Pivoting and Re-positioning 

Thought Leadership Content:

  • Choosing your Topics and Themes
  • A plan for extracting your own thought leadership
  • How to turn your ideas into compelling content
  • 7P Framework for creating high-converting thought leadership content consistently
  • The 3 Systems you need to get your thought leadership to market
  • How to measure your content success 

HELLO! I'M NINA


I'm a Marketing & Brand Strategist who helps business leaders and industry experts use thought leadership content to build their authority and widen their impact.

My agency Braveda, (est 2000), was recognized as "Best Marketing Agency" at the Australian Marketing Excellence Awards.

I'm a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute, Current AMI State Chair (Vic) and over the last 20 years have started, built and sold brands of my own. 

Many people say I have a knack for simplifying the complex (which comes from being a hands-on mum of five children!), to turn time-sucking activities into easy to follow systems and process that get outcomes fast.

I'd love to work with you and help you align your marketing to support your big business goals!

 

"Only 30 minutes in to your training - and I already love it! you get all my issues :-)"

Jeannette Flynn, Director, 4D Marketing

If this sounds good let's lock in your spot and get you prepped and ready!

BOOK ME IN NOW

 

I'm here to help.