Here's what we'll cover:
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🦖 Why legacy B2B Marketing tactics aren't working anymore and what to do instead.
🧲 How to get your team to stop focusing on "features and benefits" and find the "hooks" that draw your audience in.
💛 How to inject more "human-ness" into a stale and borning brand so people go from tuning out to loving what you do.
⚙️ How to set up rinse-and repeat-marketing systems that work efficiently, even if you have a super-lean team.
You'll leave equipped with a clear picture of exactly where you should be focusing your efforts and how to plug any gaps you have now!!
B2B is a different style of marketing, it's getting harder to stand out, but I can also tell you 100% there's so much opportunity right now. And in this event I'm going to show you where they are and what to do.
This briefing is ideal for:
CEOs who lead a professional services organisation and who have a marketing team /person in place, but are ultimately responsible for business growth.
CMOs & Marketing Managers in B2B who know that your content strategy needs a lift so you see better ROI on your efforts.
Professional Services Experts who run a Solo or small team business and you are responsible for marketing with the help of an assistant or freelancer.
MEET YOUR PRESENTER
Nina Christian is a Marketing & Brand Strategist who helps businesses get their message to more people so they have more impact through what they do.
She is the Director of Braveda, (est 2000), which was recognised as "Best Marketing Agency" at the Australian Marketing Excellence Awards.
She is a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and runs two businesses of her own.
She has a knack for simplifying the complex which comes from being a hands-on mum to five young children, and uses this to turn time-sucking activities into easy to follow systems and processes that get outcomes fast.
