The Solar System Marketing®
Book Launch Diary
This is the story of Solar System Marketing®, shared as it happened.
I began documenting the journey from the earliest stages of developing the framework and writing the manuscript. These posts bring those moments together in one place, from the first sparks of an idea through to publication and launch.
You’ll find the thinking, decisions and behind-the-scenes work that went into bringing the book to life, including:
- Developing the Solar System Marketing® framework
- Finding the language for the Sun, planets and wider cosmos
- Writing, reviewing and refining the manuscript
- Designing the practical tools and bonus resources
- Preparing the paperback, Kindle and audiobook editions
- Planning the launch campaign
- Gathering supporters and early readers
- Sharing launch week as it unfolded
- Celebrating milestones, feedback and reviews
- Learning what it takes to move a book from idea to published work
Some posts capture major milestones. Others are smaller moments that shaped the book along the way. Together, they form a record of how Solar System Marketing® moved from an idea I was using in my own work to a practical framework that other experts, consultants and founders could use too.
How Solar System Marketing® Came to Life
Book Number Two Is Underway
I stepped away with fellow authors Alex Hagan and Rowena Millward to begin writing my second book, Solar System Marketing®.
Alongside our writing, we experimented with different ways to find flow and compared how each one shaped our work.
One morning, inspiration arrived at 5am. I walked down to the beach and watched the sunrise, surrounded by the things that help ideas flow for me: sun, sea and stillness.
That day was devoted to shaping the book’s outline and turning my raw ideas into a clear journey for the reader. Writing alongside Alex and Rowena made the experience more motivating, energising and fun.
Taking the Plunge
On Day 3 of the writing retreat for Solar System Marketing®, Rowena Millward inspired me to try one of her favourite ways to find flow: ocean swimming.
The water was beautiful and bracing. I hesitated at the edge before finally taking the plunge. The experience reminded me of writing a book and sharing our ideas. We can feel fully committed until we reach the point of discomfort, where following through asks something more of us.
The swim gave me energy, clarity and the satisfaction of keeping a promise to myself. Sometimes progress begins with moving through that first moment of resistance.
Finding Flow Through a Roadblock
Day 4 of the writing retreat for Solar System Marketing® brought a roadblock. I was struggling to focus and build momentum, so I drew on the things that help me find flow: a sunset walk, a night-time ocean dip, motivating conversations and crunchy snacks.
The shift worked. I found my rhythm again and finished what I had planned before heading to bed.
Writing in short bursts alongside Rowena Millward and Alex Hagan kept me inspired and moving forward. With three days remaining, the goal was clear: complete the first draft of Solar System Marketing®.
The First Draft Is Done
I arrived at the writing retreat with three different book ideas circling in my head. By the time I landed, I had the clarity to choose the one that felt most relevant to what people need right now.
Seven days, countless cups of coffee and plenty of flow experiments later, the first draft of Solar System Marketing® was complete.
A big milestone, and the beginning of the book’s journey.
Behind the Scenes of the Writing Retreat
Three authors spent seven days writing together, each following our own schedule and finding the conditions that helped us flow.
We talked through ideas and structure, shared snippets of our work, cooked, drank plenty of coffee and enjoyed evenings filled with good food, conversation and laughter. My favourite moment was a full moon picnic on a remote beach under the Corn Moon.
Together, we wrote more than 60,000 words. I left feeling productive, restored and energised, with the first draft of Solar System Marketing® officially alive.
Book Number Two Is Underway
I stepped away with fellow authors Alex Hagan and Rowena Millward to begin writing my second book, Solar System Marketing®.
Alongside our writing, we experimented with different ways to find flow and compared how each one shaped our work.
One morning, inspiration arrived at 5am. I walked down to the beach and watched the sunrise, surrounded by the things that help ideas flow for me: sun, sea and stillness.
That day was devoted to shaping the book’s outline and turning my raw ideas into a clear journey for the reader. Writing alongside Alex and Rowena made the experience more motivating, energising and fun.
Solar System Marketing® From First Draft to Launch
Launch Day and Book Unboxing
Solar System Marketing®: Marketing Reimagined for People Who Are the Brand is officially out in the world.
The books arrived just in time for launch day, making the first unboxing even more special. The writing journey began in September, building on a framework I had developed years earlier to help people brands clarify their commercial focus, organise their best thinking and share ideas that are unmistakably theirs.
This book is for everyone with a message that matters who wants a simpler, more enjoyable way to share it.
Solar System Marketing® Is Now Available
My second book, Solar System Marketing®, is now available.
I created the framework to answer a question I kept hearing after writing Marketing Me®: “I know who I am now, so what do I talk about? And how do I keep showing up without burning out or becoming boring?”
Using the metaphor of a solar system, the book helps you clarify your commercial focus, organise your ideas and create content that is distinctly, unmistakably yours. The kind that cuts through because no one else could have written it.
When your system is clear, marketing feels less like effort and more like expression.
Australian readers can order at www.ninachristian.com/book. Global shipping options, the e-book and audiobook are coming soon.
A Night to Remember
My fascination with the solar system began with a poster on my childhood bedroom wall. Years later, I launched Solar System Marketing® in a room filled with some of the most generous and talented people I know.
I shared the night with my good friend and fellow author Rowena Millward, with my Virtually Myself® co-founder Alex Hagan as our MC.
The book brings together an idea I had been developing and using for more than two years: a simpler, visual way for experts and founders to organise their thinking and make marketing feel less like effort and more like expression.
Launching it surrounded by friends, clients, colleagues and supporters made it one of the best nights of my professional life.
Dressing for Launch Day
For the launch of Solar System Marketing®, I wore magenta to match the book cover, complete with matching nails. The top was a last-minute $15 find after an extensive search through boutiques and department stores.
I celebrated with clients, friends and industry colleagues at the same venue where I launched Marketing Me®. It was a joyful way to mark the arrival of a book created for people with plenty of ideas who want a clear way to bring them together.
When your Sun is clear, everything else falls into orbit.
Finding the Sentence at the Centre
Many smart, capable people struggle to explain what they do in one simple, elegant sentence. Their depth of knowledge gives them countless ideas, angles and ways into the conversation.
Solar System Marketing® creates clarity through a Sun, your core commercial focus, and planets, the key ideas that orbit it. Together, they give your thinking a clear centre and make it easier for people to understand your work and want to know more.
Answering the Two Big Questions
Solar System Marketing® answers two questions I hear constantly: What do I say? And how do I say it?
The framework helps experts, founders and consultants clarify their Sun, their core commercial focus, and identify their Planets, the ideas, messages and themes that orbit it.
It’s a light, practical read designed to shift how you think about marketing yourself, so you can share your ideas in a way that sounds unmistakably like you.
The Global Launch Begins
My second book, Solar System Marketing®, launched globally on Amazon with a special 99¢ Kindle edition for launch week.
It’s a practical framework for experts who want to stay visible, share their thinking and build trust without burning out on the content treadmill. This marked the global debut of a home-grown Australian marketing book.
Climbing the Amazon Charts
Solar System Marketing® reached #3 in Amazon’s Global Marketing category for paperback sales and #2 on Kindle.
A very exciting milestone during global launch week, made possible by everyone who bought a copy and supported the book.
A Number One Bestseller
Two days before its official release, Solar System Marketing® reached #1 in Amazon’s Global Marketing category.
I was overwhelmed by the support from everyone who bought the book, shared it and helped build the momentum. I appreciated it more than I had words for, and the celebration was only getting started.
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