Your Solar System Marketing® Companion

Welcome. This page is your guide through the book.

As you read Solar System Marketing®, you'll come across moments where it's time to stop reading and start building. This is where these resources come in. Each one matches a stage of the book, and they're laid out in the order you'll use them.

You don't need to download everything at once. Work through the book at your own pace, and pick up each resource as you reach it. By the end, you'll have a complete solar system of your own.

Worksheets and Resources

The Solar System Worksheet

Once your Sun is clear, this one-page worksheet is where you bring the whole system together. Place your Sun at the centre and your planets in orbit around it. This is your map, simple, visual, and ready to return to whenever you need direction.

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The Sun Definition Sheet

Everything begins at the centre. Before you map a single planet, you need to know your Sun, your core commercial focus and essential identity. This sheet helps you write it in one clear sentence. If it takes you more than a line, you're overcomplicating it.

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Planet Mapping Worksheet

Now go deeper. This worksheet walks you through choosing your planets properly: testing each idea for depth, alignment, and essence, naming them, and adding the meaning that makes them yours. This is where your recurring themes take shape.

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Planetary Lenses Quick Reference

Some people find their planets through reflection. Others find them by holding a lens up to their work and suddenly seeing what was always there. If any of your planets still feel elusive, this quick-reference guide to the planetary lenses will help you name what you already knew but hadn't yet articulated.

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Your Content Cadence

A solar system only works when it turns. This resource helps you build a simple, sustainable rotation, picking a planet, choosing a format, and creating something, then moving to the next. It's how you turn strategy on paper into content in the world without the mental load.

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The Three Forces Checklist

Attraction, Amplification, and Alignment are the engines that make the whole system work. This checklist helps you pressure-test your solar system against all three, so your marketing pulls the right people in, carries further, and stays true to your centre.

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The Check-In

At the end of each month, spend fifteen minutes here. Which planets got attention? Which ones did you neglect? Has anything shifted? Does your Sun still feel right? This is the ritual that keeps your system alive and moving with you.

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The Solar System Marketing Diagnostic

When you're ready for a fuller stocktake, this diagnostic gives you a clear read on the health of your whole system, where it's strong, where it's drifting, and what to tend next. Come back to it whenever your work enters a new season.

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Go Further

Marketing Me: Take Charge of Your Personal Brand and Make Your Mark on the World

Solar System Marketing® builds on the identity work in my first book. If you want to go deeper into the personal brand foundations that sit beneath your Sun, Marketing Me is where that work lives.

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Virtually Myself®

If you'd rather not do it alone, Virtually Myself is the done-for-you version of everything in this book. Your digital twin will remember and surface a lot of valuable legacy thinking that you may have forgotten but is commercially useful.

Virtually Myself will analyse and map your lifetime of work, define your Sun, map your planets, and build out your entire system, with a platform that generates content in your voice, from your own body of work, whenever you need it.

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