[SPECIAL REPORT]
2026 Marketing Insights Report
Patterns & Playbook for Expert-Led Brands in the Age of AI
If your marketing feels like it's doing less than it used to, you're not imagining it.
Over the last two years, the conditions that govern attention, trust, and discovery have shifted - incrementally, but materially.
This report gives you language for what you can already feel... and a clear way to respond, without expanding your workload.
It's written for expert-led brands: founders, principals, practice leaders and senior specialists who are already respected - and now want their identity and IP to translate into steadier, premium demand in an AI-shaped landscape.
What you'll get inside:
– the key shifts reshaping how clients discover, evaluate and choose experts.
– why so much personal brand work hits a ceiling (even when it looks "good")
– a simple model for what your marketing must do now to be discoverable in the AI-era
– the ecosystem view: how buyers actually sample, circle, and decide
– a practical 90-day plan to strengthen the one function that will create the biggest lift.
SEEÂ THE NEW LANDSCAPE CLEARLY
A field guide to what's changed, and why familiar approaches now produce patchier results.
MAKE SMARTER CHOICES (WITHOUT DOING MORE)
Clear sequencing so your attention goes where it creates the biggest return.
BUILD AN ECOSYSTEM THAT HOLDS
So your work can be recognised, retrieved, and recommended - without relying on constant content output.
Hi, I'm Nina ChristianÂ
For 25+ years I've worked at the intersection of brand, marketing and leadership - first in agency environments, then as a strategist and mentor for expert-led brands.
I created Marketing Me® when personal branding was still emerging, and I now work most closely with the "what comes next" stage: when credibility is established, but the work needs to land more clearly with the right people.
This report is a distilled version of what I'm seeing across the market, and what I'm helping experienced professionals adjust for right now.
BUILT FOR EXPERTS (NOT INFLUENCERS
This is for people whose reputation matters, and who want marketing to feel like an extension of their real work.
HIGHLY RELEVANT FORÂ B2B + SERVICE BRANDS
Especially where trust, perceived risk, and referrals influence decision-making.
What clients say about working with Nina
Moreen Kamau
Digital Marketing Consultant, Youth Empowerment Champion
"If you want to monetise your content you need to know the end-goals and the pathway. I learned form Nina how to do that, so now I'm building a sustainable business and helping a lot of people at the same time."
Nick Cassidy
Telecommunications Expert, Founder Segmentation Group
"Nina is unique in that she gets you to think about things strategically, as well as tactically. This is so important because it’s about doing it “right” and not just in a knee-jerk fashion”.
Karen Demmery
Founder, Trauma Leadership Mental Health Institute, Behavioural Change Specialist, Podcast Host
"I know more about who I am and how I share that with the world. Nina is a rockstar at what she does and how she delivers her knowledge."
Get clarity on where to focus in 2026.
If this report helps you see the landscape, your position, or your next decisions more clearly, it has done its job.
